British designer Sam Walls Beasley has been designing and creating bespoke wedding dresses for 15 years. Originally from London, Sam now lives in New York where she continues to mix traditionally English and classical feminine styling with post-punk contemporary romanticism for her couture label Samuelle. Inspired by design in nature, fine arts, and travel and influenced by her talented seamstress and painter mother, Sam has had a special interest in fine textiles, couture finishings and embellishments since an early age. Studying at Goldsmith's University and working alongside cutting edge designers in London and New York, Sam has been able to fuse her passion for beautiful materials with her natural instinct to innovate.
Since establishing her studio in New York, Sam has drawn inspiration from her collaborations with leading designers in haute couture and high fashion. This includes tailoring for A-List celebrities for the MET ball (Kate Winslet, Naomi Watts, Gwyneth Paltrow, Madonna, Kate Hudson, Stella McCartney), film premieres (Anne Hathaway at Love and other Drugs), New York fashion week (Victoria Beckham) and numerous fashion stories featured in American Vogue and W magazine. Other clients have included: Michelle Williams, Beyonce Knowles, Alex White, Tabitha Simmons, Grace Coddington, and Mrs. Obama.